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IGS TRADE FAIR GIFT SHOW POLAND POZNAN |
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| Date Added: December 24, 2011 10:28:32 AM | |
| Author: Webmaster | |
| Category: Business & Economy | |
The last two years, were not optimistic for the market in Poland gadgets. Falling value of the contracts, agencies have to lower margin. Only in 2004 we can observe an increase of supply gadgets. Clearly the market woke up and growing demand - particularly for quality products. The value of the Polish market is estimated gadgets at the moment of nearly 1 billion zł. Industry in Poland gadgets coming out of the crisis. Forecasts for 2004 are very good. First Division of Market A few years ago the market was dominated by a group of powerful gadgets 5 - 7 companies - they operate the largest customers. Now there has been a fragmentation of the company such as specializing in specific products (only branded products, only candy and others). Small companies have lower costs of living, which offer lower prices. On the other hand, they can not order huge quantities of the product, and larger companies can then count on big discounts. Customers looking for the best prices of the product use the services of multiple vendors. Second The largest recipient Largest recipient of gadgets are now the drug companies, then the brewing industry, manufacturers of tobacco and alcohol manufacturers and distributors. Companies in these industries have limited advertising ATL, so large, unused budgets, we will gladly put in a BTL (and gadgets industry). Gifts for doctors, gadgets to their offices and clinics, Equipment bars, gadgets distributed at events such as the closed cups, glasses, products associated with the free time and leisure, and even inflatable chairs. Third Types of gadgets Companies are afraid to risk contracting, and therefore the market does not appear too much gadget news, but it is increasing the importance of product quality. Mostly ordered is less, but better quality products. The three main products of "engine" driving the gadget market are: ceramics, Art. Stationery, clothing. Last year we developed a new generation of market-related gadgets, computers and mobile phones. Increasing demand for practical gadgets - nylon jackets, gifts, "tourist" (compasses, flashlights). Fashion also are still leashes. There are also increasing sales of wood products and confectionery advertising. Outside the Polish popular are golf-related gadgets, gadgets like "swiss army tools" (knives), and interesting, innovative ideas, such as a special shopping bag in a supermarket. Cooperation with companies Rarely can we meet with companies zawiązującymi long cooperation agreements with agencies that provide promotional gifts. Mostly individual projects are commissioned. Some customers, who know the market for a long time already gadgets, buy merchandise directly from manufacturers (brewing industry). This follows naturally from a desire to cut prices. Another model is a gadget purchases by agencies organizing promotions. |
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